Lord, no, this is not about starving yourself.
This is the latest start-up by a 20-something genius, engineer Rob Rhinehart who has apparently invented a product that will free the world from the shackles of real food. It’s a vitamin and nutrient-rich drink, derived from plants but entirely lacking in taste or color, which Rhinehart is calling “Soylent” (somewhat ironically/controversially after the 1970s sci-fi film “Soylent Green.”) The founder claims to be subsisting, himself, almost entirely on the vitamin juice at this point – and with good results.
If this is all sounding a bit wacky, then you’re not alone. Many have raised doubts and concerns over such tampering with the human diet. We are, after all, made to eat real food, and such a reduction might sound dangerously similar to an eating disorder. But when asked about the “real food” concern by Vice magazine, Rhinehart responded:
Just because something is natural doesn’t mean it’s safe or healthy, and just because something is artificial doesn’t mean it’s unhealthy or dangerous. Look around you. Nothing we buy is natural. Everything useful is designed and manufactured, and food should be no different. People are afraid of sweeteners when it’s real sugar that’s killing us. They’re afraid of preservatives when food waste is rampant. McDonald’s is trying to engineer lower-calorie food that is more filling to fight obesity, but people are demanding natural-sounding ingredients. It’s frustrating to watch. The idea of “real food” is just snobbery. Everyone has the right to be healthy, even people who don’t like vegetables.
Still not convinced? Well we may need to get used to the idea of food replacements, says Rhinehart, who sees the growing global food crisis as one of the main imperatives for Soylent. And their company has actually seen considerable success in the short time they’ve been around. Their crowd-funding campaign has raised over one million dollars (much more than their initial goal of $100,000)! And apparently there are already people out there ordering Soylent packages online and enjoying the food-free life.
So, what do you think? Would you ever give up food in exchange for a tasteless juice of pure vitamins? Tell us your thoughts!
Thumbnail credit: Julio Miles / Soylent