Why do so many people assume that, by definition, eco friendly fashion is more expensive than traditional fashion brands? My intent is to show you that it’s not. Having watched the sustainable fashion industry mature over the past several years, I find that the lines between eco friendly fashion and "mainstream" fashion are starting to blur, in both design and price tags. Traditional designers are begining to incorporate sustainable fabrics into some of their collections and eco designers are creating more reasonably priced, fashion forward clothing and accessories.
No longer only about hemp socks and organic cotton t-shirts, there are now both higher end eco designers and more budget conscious ones. And, sometimes, the higher end collections go on sale and become affordable to all of us, as well. Sounds a lot like the fashion industry at large to me. The bottom line is that you don’t necessarily have to spend a lot to start incorporating eco friendly fashion into your wardrobe, nor do you have to sacrifice style. In this uncertain era, when we are all watching our spending, you can find green clothing and accessories at the same (if not lower) prices than the less socially responsible brands. Here are 10 stylish eco friendly summer finds you can snatch up for less than $100.
Andean Collection Seashell Necklace
Memories of summer days, filled with sun and sand, can stay with you long after the season fades with this fabulous beachy necklace. The beautiful shells are woven together with natural cotton threads for an ethereal quality. To add to the enchanting effect, the necklace makes a gently tinkling sound with every move. Simply stunning! $60 at www.nancysgone green.com.
Ecoganik Racer Back Dress
A simple and straightforward design make this organic cotton dress a wardrobe staple that can be worn year round. Very versatile, you can pair it with a tank and sandals right now, and with leggings and long sleeves for Fall. A great layering piece! ON SALE FOR $58 (normally $117) at www.pivotboutique.com.
Emily Katz Organic Hemp Skirt
When we saw this organic hemp blend skirt, it was love at first sight. Why? Because this is a style anyone can wear. Not too long, not too short, not too full, not too tight — in short, the perfect fit. We are particularly partial to the pink! ON SALE FOR $75 (normally $158) at www.fashionethic.com.
Extraseed Vegan Linen Flat Summer Shoe
Scrap linen and recycled car tire tube make an unlikely pair — until you see them brought together in what might be our new favorite summer shoe. Each pair of these simple, sweet shoes is custom made to order for a perfect fit. $38 at www.etsy.com.
Faeries Dance Summer Skirt
A cute, flirty skirt is a summer necessity. We like this organic cotton version for its slightly flared bottom and double ruffle hem. Available in black or white, this skirt looks cool with tees and tanks. $59 at www.faeriesdance.com.
Feral Childe Blobject Dress
One of the best bangs for your buck (in our humble opinion), this mod dress looks way more expensive than it actually is. Made from organic cotton with a hint of spandex, everything about this dress is fun, from the colors to the pattern to then name itself. It is definitely a “blobject” of our affections. ON SALE FOR $45 (normally $75) at www.greenwithglamour.com.
Indigenous Designs Organic Cotton Halter Dress
When you find a dress this sexy for under $100 — grab it! Hand knit by women in Peru, this organic cotton dress will get you noticed, with its vibrant berry color and body conscious style. An adjustable neck ensures a perfect fit. Gorgeous! $78 at www.juteandjackfruit.com.
Lav and Kush Lavish Jumper
If you STILL haven’t jumped on the jumper trend, now’s your chance. This sassy little romper is perfect for running errands, shopping or even throwing on over your swimsuit. The spaghetti straps and drop waist make it a little “roller girl” retro. Made from eco luxe bamboo French terry, this one piece is so cute and comfy, you may never take it off. $87.30 at www.shoplavandkush.com.
Loomstate Marquesa Halter Dress
The perfect little LBD for summer with the cutest detailing, from the U-neck, tie back halter, to the bow tied patch pockets, to the signature Loomstate white buttons down the back. You’ll live in this organic cotton voile, easy-to-wear dress, day and night! ON SALE FOR $87 (normally $145) at www.loomstate.org.
Stewart + Brown Blocked Tie Tank Dress
What makes a perfect summer dress? How about a combination of lightweight organic cotton jersey for comfort, combined with raw edges for style and spaghetti straps for sex appeal? This dress has it all and in three cool colors. We love how the model has layered it with a contrasting tank. Summer at its best.ON SALE FOR $58 (normally $147) at www.stewartbrown.com.
Carrie Pollare is the co-founder and editor of White Apricot, an online newsletter and website that is all about eco fashion, beauty and lifestyle.













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