In May, Cheerios released a commercial depicting an interracial couple and their daughter. It was cute, light-hearted, and apparently extremely controversial. The video itself is entirely inoffensive, but it seems the fact of the parents’ mixed race relationship was enough to spark the strongest of reactionary feelings among many who viewed the commercial.
Is this really the world we live in? Still? Here is the harmless and adorable Cheerios commercial, whose YouTube comments had to be disabled after so many racist and hateful messages were left:
According to a recent Pew Research Center survey, 8.4% of all current marriages in the U.S. are interracial, compared to 3.2% in 1980. In western states, 1 in 5 couples marry out of their race. Granted, “race” is still a dubious category, describing ethnic, regional, and cultural nuances that have no actual bearing on biology. But even as a cultural signifier, race has been used as a powerful tool for segregation – and it is heartening to see the gaps steadily closing.
For children growing up today, especially in progressive corners of the world, racism might seem like a thing of the past (if not altogether an unknown concept.) For their series “Kids React,” The Fine Bros decided to interview 12 kids, aged 7 to 13, on their reactions to the Cheerios commercial. When asked why they thought the commercial would be considered so controversial, not a single one of them could come up with an answer. This launches them into a frank, emotional discussion on racism, discrimination, and why everyone has the right to love whomever they want. Watch it here:
We don’t know where these kids come from, what their parents are like, or what kinds of beliefs they’ve grown up surrounded by. Regardless, their responses are heartfelt and unrehearsed, and it just goes to show much the adult world could stand to learn from kids like this.
At the bottom of their video, The Fine Bros link to the following resources for race equality, which we encourage you to check out:
What do you think of the Cheerios commercial and of the kids’ reactions? Tell us your thoughts in the comments section below!