There’s an adage that says, “parents just don’t understand” which openly gay Massachusetts lawmaker Carl M. Sciortino, Jr., who is running to replace now-Senator Ed Markey in next month’s state primary, is using to compel voters with is viral campaign ad.
“I’ll never forget that conversation with my dad when I had to come out and tell him…” Sciortino begins, and everyone thinks he’s going to say “that I was gay.” Instead, Sciortino throws a curveball and says, “that I was a Massachussetts liberal.” The rest of the ad cuts between the two recounting Sciortino’s increasingly liberal policies – from Wall Street and NRA regulation to equal rights initiatives.
It is touching though when Sciortino’s father begins lamenting over his son writing “The Buffer Zone” law – which protects women entering abortion clinics from harassment – but admits he’s proud his son got it all the way to the supreme court.
What do you think of this campaign strategy? Share in your comments below!