Tal Rachleff is turning his intention into a reality. His intention is to empower people to think about how they’re investing their money in a different way.
Tal has implemented a pick-your-price model for the online products and programs he offers to yoga teachers and students from all over the world. He’s hoping to allow more people worldwide affordable access to these important teachings, while still giving the teachers an opportunity to earn an appropriate income for their hard work and for the contributions they make to the lives of their students. This means you choose what you can pay. You assign a value to your education. He’s teamed up with some of the best teachers to offer education on a variety of topics so that yogis can choose courses or seminars that resonate with them.
In many ways this business model requires a leap of faith. Faith that’s grounded in something solid. His faith is in you. His faith is in us; the yoga community. His faith is in what he terms “enoughness.”
Enoughness. A unique concept that challenges the current money paradigm of accumulating money, fearing money, and being controlled by it. He suggests that when we play by the rules of the present monetary system, we contribute to an overall “energy of striving and grasping that is unhealthy.”
The Pick-Your-Price model gives teachers and students three options. If you are struggling to make ends meet and head-deep in debt, the lowest option is likely appropriate for you. If you’re financially comfortable, the highest option (usually what the course would normally cost) is going to be the right choice for you. Where you fall in this spectrum should be a personal consideration and choice. Instead of marketing his programs in the traditional, “You need this to be happy” way, Tal wants you to ask yourself the introspective questions of, Do I need this? What is this worth to me? How much am I willing to pay? He compares it to yoga. Look inside and answer truthfully, What is an appropriate stretch for you? Not what is beyond your ability, but not the easiest choice either. Consider the teacher, consider your finances, and consider the true value to your life and well-being.
The natural question that arises is: Won’t people automatically choose the lowest price?
This is where the “enoughness” comes in. Tal encourages us to get curious about our baseline attitudes and actions and explore how we engage in relationship with anyone and anything. Stepping into a space of wholeness and reaching out from there, we can allow for abundance, allow for generosity, and create space for money to flow in and out.
This is one of many opportunities to grow, build, and support, not only our community of yoga teachers and students, but to create a shift in a broader sense as well. It invites us to take all the integrity, trust, confidence, and enoughness we find on our mats and start infusing our lives with it. Monetarily, emotionally, physically, spiritually, let’s start giving from a place of fullness and trust that the universe will reflect it back to us in ways we can’t imagine.
I’ve listened to some of the free seminars and it’s already broadened my yoga horizons on a variety of topics. Some upcoming courses that might pique your interest are Writing Your Practice, beginning this Wednesday, and Forever and Ever: The 16 Eternal Moon Phase Goddesses. You can also register for the Yogavotes Telesummit for free. You can follow him on Twitter, friend Yoga Teacher Telesummit and Yoga Teacher Academy on Facebook, or bookmark his site to learn more about his plans and ideas.
How do you feel about a Pick-Your-Price model? What price would you put on a teacher training if you were asked to value it? Should information have a price? Should information online be free or is it reasonable to charge for it, when it can be distributed online for very little cost? Share your thoughts in the comments below!