How to Teach a Pig to Sing

My father is a boisterous southern gentleman filled with funny truisms about the harsh realities life.  One of his favorites has always been “You can’t teach a pig to sing…you’ll only frustrate yourself and the pig.”   By this he means, of course, that you will never be able to communicate with certain types of people, no matter how hard you try.  They just won’t get it.   

Well, I’m here to tell you something.  Dad was wrong.   I’ve spent my entire life trying figuring out how to teach pigs to sing, and I’m getting pretty good at it now.  In fact I’ve now even written a systematic pig-teaching manual (”Igniting Inspiration: A Persuasion Manual For Visionaries”).   I can now tell you with absolute authority and conviction: Pigs love to sing–it is their very nature.

So would you like to know the big pig-teaching secret?  Here goes:

To teach a pig to sing, you must first learn to appreciate their current squeals and oinks.  In other words, you must realize that your pig is already singing, and you must be willing to join in the music, dancing barefoot amid all the slop and grime… then, once your pig is having a really good time, they’ll gladly let you lead the dance.  And they’ll probably even let you give them voice lessons.  

Have I lost you yet?  Ok then. Let me bring it back to the realm of homo sapiens again, lest you get sidetracked pondering a toe-squishing vision of  a passionate tango twist in pig excrement.

Here’s the moral of the story: Everyone can be communicated with, if you are willing to do the hard work of first understanding their perspective, and surrendering your judgements of them.  It’s called compassion, and it works wonders. The human spirit resides equally in all of us, and forever jumps at the opportunity to overcome the physical and cultural boundaries that keep it enslaved. Compassion destroys old boundaries and opens up new possibilites.  It is at the heart of all transformational leadership and communication.

And it is here that the border between art and commerce gets fuzzy.  It is here that the pragmatic world of interest rates and dental plans become perfumed with a sense of meaning beyond the ordinary. Great communication is like music–it calls for the listener to dispense with nattering criticism and absolutistic dogmas and simply dance.   It’s very simple, actually.  It’s a matter of  being present.

Would you like a good example?  Logon to to this website (www.thekingcenter.com)

In my opinion, the real challenge isn’t getting pigs to sing…it’s getting them to remember the tune later, when they’re hungry, and the farmer hasn’t cleaned their pen.

 

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About john.marshall.roberts

John serves as communications consultant for several client organizations, including Evenson Design Group, a sustainable branding and design firm in Los Angeles. A former psychology professor, John's unique insight into the psychology of the communication design process has made him a prominent contributor to several pioneering entertainment projects over the past decade, including two $200 million dollar plus theme park designs. Recent clients and partners have included the Oscar-winning BRC Imagination Arts, the Joseph Campbell Foundation, Knock Knock, Inc.

An outspoken voice within in the Los Angeles sustainable business community, John is particularly interested in using his research to further the environmental movement's agenda. He works with a variety of profit and non-profit organizations to create messaging campaigns that inspire environmental action. His new book “Igniting Inspiration: A Persuasion Manual for Visionaries” is quickly becoming an indispensable tool for a new generation of socially conscious marketers, business leaders, and activists in the Los Angles area and beyond.

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3 Responses to How to Teach a Pig to Sing

  1. mydomainpvt July 22, 2009 at 9:29 pm #

    dear john,

    very intelligent and quite true. :)

    Wish you love, peace and happiness.

    Trisha

  2. john.marshall.robert August 6, 2009 at 2:40 pm #

    Thank you for being a fellow visionary, Trisha!

    Warmly,

    John

  3. mawuko September 27, 2009 at 9:04 pm #

    I agree 100%

    Thank you for sharing a piece of wisdom with us.

    bunches of support

    Delae