Intent Video of the Day: Invisible Children’s KONY 2012

“There are more people on Facebook than there were on the planet 200 years ago… humanity’s greatest desire is to belong and connect. And now we see each other.”

KONY 2012 is a campaign that was launched by Invisible Children “to make Joseph Kony famous.” Described as a great social media experiment, the goal is to raise support for his arrest and set a precedent for international justice.

By the looks of our Facebook feed, it’s working. This video is going viral, with hundreds of thousands of people liking, sharing, and encouraging each other to take thirty minutes out of their day to watch and learn. This is a powerful film. If you’d like to support the campaign, here are three ways to activate:


Everyday we spotlight one remarkable video to inspire you to fulfill your intentions and improve your life. Do you have a video you’d like to suggest? Send it to us at editor [at] intent.com.