“I can buy organic. I can take a reusable bag to the store. I can ride my bike. Those are good things to do, but they ignore the real source of our power: coming together as engaged citizens.”
The mega-popular video series, Story of Stuff, has inspired millions of people to rethink their relationship to food, water, plastic, and the way we treat our planet. Now the creator of that series, Annie Leonard, is back with a new video called “The Story of Change.” In this short animated film, she argues that “individualistic, consumer-centric ideas,” will never be enough to inspire change. What’s needed, she says, is a movement of people committed to “exercising their citizen muscles to build a more sustainable, just and fulfilling world.”
Everyday we spotlight one remarkable video to inspire you to fulfill your intentions and improve your life. Thanks to our reader, Sarah, for sharing this one with us! Do you have a video you’d like to suggest? Send it to us at editor [at] intent.com.