I am one of those people who should be quite willing and in fact, adept, at calculating my carbon footprint and then offsetting it. My company has clients such as NRDC and the Rainforest Alliance, and the environment is a true passion of mine.
I also am a strong supporter of climate change legislation and everyone chipping in for good causes. However, I have to confess — I have never offset my carbon emissions; and I haven’t even really come that close to trying if the truth be told. My biggest issue is that frankly it’s just too damm complicated; there are calculators to help you figure it out but you have to enter something in those calculators. They are not self-calculating and it takes a lot of work.
Can. Not. Be. Bothered.
So (drum roll please) when my friends at the
Marion Institute launched a $7 Carbon Diet, that gives you the chance to offset just one ton of carbon emissions for just $7, I was happy. This I understand. This makes sense. I get it.
And where does your $7 go? To Columbia and the Gaviotas Offset Project, literally the one place in the world with a twenty year track record of replanting a tropical ranforest — check out the pictures here.
$7, $7 a month for the year, whatever you choose, thank god someone finally made saving the planet quick easy and smart. Chip in here. Personally, I am feeling better than I have in years.