John Hockenberry on the Power of Intent

Have you ever taken time to consider the “design” of your life? Sat down and asked yourself, who do I want to be? What do I want to do? What is my intent over the next ten, twenty, thirty years?

Award winning journalist and NPR correspondant John Hockenberry believes that when we act with intent, we consciously put ourselves in the designer’s chair of life. When we set an intent, he suggests, we create blueprint for how we — and other people — see us.  Aligning intention and action then opens the door to finding greater meaning, purpose, and deeper connection with others.

Check out this moving TED talk, Hockenberry shares his personal story of discovering the value of designing a life of intent. We promise, we didn’t hire him to say it. 🙂

Share your intent and support others in living more intentional lives at

A few notable quotes from the talk:

“An object imbued with intent — it has power, it’s treasure, we’re drawn to it. An object devoid of intent — it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away.”

“Acting with intent conveys authorship, suggests that someone is driving; it’s reassuring, people are drawn to it. [Intent] covers the tragic tune with something different, something radically different.”

“The difference is intent. Intent changes the picture completely. I choose to enhance this rolling experience with a simple design element.”

“Intent is an essential component of humanity. Intent is a marker for civilization.”