It used to be that “quirky” was NOT a good thing to be. You might be “cool, daddy-o,” “groovy,” “far out,” “outta sight,” or “gnarly” – but please, no quirks!
That is wrong on so many levels.
Our quirks – the things that make us unique – are what make us interesting. They are what make people want to get to know us better.
The same goes for businesses. The businesses with “spunk” – the ones that have unique, memorable traits – succeed. “Bizzspeak” would term that a company’s brand.
In working with people who are building their national brands, I tell them to search for their quirks. Find what is unique enough about you that your customers and the media will sit up and take notice.
Think about it. If you were at a party, who would you find intriguing – a man in a grey flannel suit, or a guy in a 70s-era lime green leisure suit? Well, that would probably depend on your personality. I would talk to the lime green guy. But that’s just me.
The point it, you have to match the quirk – the brand – to the right audience. That’s how you draw people to you, and how you capture their imaginations.
So, I encourage you to unleash your inner quirk, and go for it. You will be surprised at how memorable that will make your brand!
About drew.gerber
"Breakthrough results begin with distinguishing what's between you and producing those results," says L. Drew Gerber, Co-Owner of Wasabi Publicity, Inc.
Drew's aptitude for listening uncovers what is missing, or what is out of alignment, preventing a company, organization, or individual from producing the results it desires. He developed this expertise through 20+ years of self-investigation, and time spent coaching and training other people in the area of personal and organizational transformation.
Having led hundreds of people in seminars, Drew has trained individuals and organizations to be effective at all levels and professional disciplines. Drew's guidance has enabled clients to enter new markets, develop new paradigms, and sustain ongoing breakthroughs and growth. This experience has given him an amazing ability to see what must happen to make the seemingly impossible possible. An expert in relationship development, Drew trains others in the art of listening as well as how to "dial and smile" to produce unprecedented success through community contacts and focus.
As a small business owner and Co-Founder of Wasabi Publicity, Inc., Drew understood what small businesses need to achieve effective, budget-conscious media relations: technology. When he couldn't find an ideal solutions to his company's needs, he and his team developed them: a small business website solution called Powered by TOM; an online press kit technology called PressKit 24/7; and a free service for connecting journalists with experts called PitchRate.com.
Drew is always seeking ways to clear communication lines and get to the root of what is causing business bottle-necks, what is restricting growth, and why success has not been achieved. These types of dilemmas face businesses and organizations of all types and sizes. Technology can be a solution. Contact Drew at 828.749.3548 or Drew@PublicityResults.com
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