Seeds XI, 13
Seed: Innovativity
I first saw this word on an internal billboard of a company whose name is long-forgotten, a subcontractor on The Hanford Site in southeastern Washington. I tried to find the company on the Web so I Googled the word. There were over six thousand hits, but none of them were connected to that firm.
Still, the word grasped my imagination in the same way that the Disney Company’s portmanteau word Imagineering did. Disney’s word is a combination of imagination + engineering.
Innovativity is innovation + creativity.
Both are to be sought. Creativity? Of course! Innovation? Of course! I looked it up in the OED. Nothin’ doin’. What intrigues me is the order of the combination.
At this point in the history of the world, innovation has to lead creativity. In boom times, creativity for its own sake is valued; innovation, less so. Creativity has an element of play to it. Innovation seems like a more radical, bigger commitment.
The AA definition of insanity is doing the same thing in the same way over and over again and expecting a different result.
We are not insane. Bring on the innovativity!
Be joy,
Susan Corso
Dr. Susan Corso
Seeds are remarkable gifts. Sown in consciousness, they bring you to the most important part of your being—your Divine Spark.
Check out the Seeds Archive for past messages of inspiration.
When you have friends you would like added to the Seeds e-mail list, send their addresses to me at susan@susancorso.com.
For spiritual nourishment, please visit my website www.susancorso.com and my blogs



Comments are closed.