Many have written about the ability of social media to disperse information and create networks, but is it affecting any real social change? There are plenty of examples of social networking platforms playing essential roles in social movements, often in an organic, if scattered and chaotic, fashion. But the folks at Go Inspire Go (GIG) are taking a different approach. Their aim is to create organized, social media-driven campaigns to trigger overarching change on social issues.
Easier said than done. What makes people actually change their ways and beliefs? What final straw acts as the catalyst for reform? You might say “give people the facts,” or “use statistics to make an argument,” or “wait for a catastrophic event to get people moving.” For GIG, the power lies in sharing inspiring, relatable stories to show people that small steps can lead to real transformation.
That’s why GIG’s leader Toan Lam came up with the idea to document 50 inspiring stories, one from each of the 50 United States, to paint a portrait of local, everyday heroes in communities around the country. They are calling the initiative “50/50″ and dispersing the stories via their YouTube channel – a great thing to check out if you’re ever in need of an inspiring pick-me-up. From an 8-year-old’s freedom-inspired lemonade stand to a woman who makes custom Superhero capes for sick children, these stories are guaranteed to strike a empathetic chord. In conjunction with the 50 stories, GIG also oversees a “Tea with Toan” video chat series, leadership training for millennials, and monthly blogs on various nonprofits working for social change.
We are inspired by the many ways people are rallying to use social media to make a difference in the world, and these video stories poignantly capture these efforts.
Here are five of our favorite stories from the 50/50 campaign:
1. After witnessing homelessness for the first time, 5-year-old Phoebe from San Francisco spearheaded a campaign to raise money to feed the hungry in her city. She has raised over $18,000 already for the SF Food Bank!
2. Psychiatrist Dr. Ron Holt decided to cut back on his private practice in order to travel around the country speaking about and educating people on LGBT issues and the science of sexuality. He discusses the devastating impacts of bullying and discrimination, with the goal of inspiring communities to adopt more inclusive values.
3. In response to recent riots in London, one couple decided to take alternative action. It started when they offered one particularly exhausted-looking sergeant a cup of tea, and spiraled into them walking the streets with cups and pitchers of hot tea to pass out to guards and bystanders.
4. Many people love dogs, but Emelinda Narvaez made it her life’s work to save as many dogs as she could through her nonprofit, Earth Angels. As of now, her organization has rescued over 10,000 canines. Even cancer couldn’t stop her, and she went on to use her own social security money to continue her dog-saving efforts.
5. In one inspiring story of corporate responsibility, the Spungen family from Illinois sold their multi-million dollar company and distributed $6.6 million to 230 employees as year-end bonuses. If only more businesses would follow their example!