Starbucks $7 Cup of Coffee Taste Test Prank on Jimmy Kimmel

With the release of Starbucks’ new $7 cup of Rinca Palmilera coffee,  Jimmy Kimmel hit the streets to see if people could really tell the difference between “regular” and “premium” coffee. But there was a twist on this taste test: There was no $7 cup of coffee. He put the same, regular-old coffee in both cups. And people still raved about the difference.

It’s a funny video to watch, but reveals what great lengths people go to to convince themselves their money is worth it!

Would you buy the $7 cup of coffee?