Tag Archives: Coke

America the Beautiful is Still America in Multiple Languages

By now you’ve probably heard about the controversial Coca-Cola ad that aired during the Super Bowl. The spot featured “America the Beautiful” sung in various languages and displayed images of various American families, including a gay couple (yes, that’s apparently still scandalous).

You’ve also probably seen the lists of tweets from people rebelling against it and threatening to boycott Coke products (Good luck with that – they are everywhere). The outrage over the commercial sparked the hashtag #SpeakAmerican. Are we really surprised? That sort of backlash is to be expected whenever a company or campaign tries to embrace the “otherness” that America was founded on.

What is inspiring though is the amount of people that have stood up in support of the ad, toasting it for it’s depiction of America’s core values of diversity and togetherness. One noble newswoman added her two cents that sum up the situation very nicely:

Her line about the Statue of Liberty not saying “give me your English-speaking-only-Christian-believing-heterosexual-masses” is especially applaudable. What’s even more ironic is that the song’s lyricist Katherine Lee Bates lived with her female partner in Boston for 25 years.

When controversies like these occur, one has to wonder if some of us received a different course on American history. Were some of us not told that America was a country founded by foreigners? The Puritans came from England to escape religious persecution and thus our forefathers created a Constitution that intended to give a religious safe haven and a fair chance to anyone that came to America’s shores. That’s not to say that America has been perfect at embracing diversity. In fact we’ve been far from it – you only have to look at the Civil Rights Movement or the current fight for marriage equality to see that. But does the sound of America the Beautiful being sung in the languages of America’s people – all kinds of them – really still enrage us? Why does that feel so unnatural to some of us?

Tolerance will never develop overnight, and we may never see a day of universal acceptance of religion, race and sexual orientation. Yet we can ask to move forward. The advertising gurus at Coke seem to appreciate that, and so do people like this news anchor and all those that supported this ad.

Coca-Cola Wants You to Think Aspartame Safe

Cokey Low-keyIf the Coca-Cola company were first and foremost concerned with public health, they would have picked a different product. There’s just no way to argue that soda is healthy by any stretch of the imagination, and we doubt anyone is kidding themselves that it is.

With an ever-increasing interest in health and wellness, including an understanding of the dangers of sugar, refined carbohydrates and toxic chemicals, the most Coke can do is mitigate the public’s worry. In a new ad defending their use of low- and no-calorie sweeteners, the company seemingly acknowledges the widespread concern over calorie intake and artificial sweeteners, but brushes the issue aside.

Our use of high-quality, low- and no-calorie sweeteners, including aspartame, allows us to give people great-tasting options they can feel good about. Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar. In fact, the safety of aspartame is supported by more than 200 studies over the last 40 years.

They reference the International Food Information Council Foundation, and it’s hard to resist feeling swayed by the apparent soundness of their argument.

ABC News also commented,

Many large public health organizations say the sweeteners have no adverse health effects when used in moderation. The Food and Drug Administration, for example, regards aspartame as a safe food ingredient. The American Cancer Society notes that most studies don’t associate aspartame use with an increased risk of cancer. The American Heart Association, The American Diabetes Association and the Academy of Nutrition and Dietetics all have published position statements supporting the moderate use of artificial sweeteners.

We’ve been taught for years, though, that most artificial sweeteners are damaging to our health (just as we are now coming to fully understanding the risks associated with natural sugars, as well!). So what are we to think?

Truth be told, there are considerable studies pointing to the relative harmlessness of artificial sweeteners. But they are by no means healthy, either. Sucralose, for instance, has been associated to increased migraines. And according to Professor of Food Science Dr. Woodrow Monte, aspartame tastes sweet because it is attached to methanol, known to easily convert to cancer-causing formaldehyde. This alone might not be proof enough of the carcinogenic nature of aspartame, but it certainly begs some caution on the consumer’s part.

Ultimately, it is imperative to remember that Coca-Cola is selling a product. They are a multi-billion dollar corporation focused more on revenue than on public service. They should by no means be a go-to sources for health information. Do some research and determine for yourself whether artificial sweeteners are healthy for your diet.

Tell us your thoughts in the comments section below!

Got Proof? The Lack of Evidence for Milk’s Benefits

Got milk?There is no biological requirement for cow’s milk. It is nature’s perfect food but only if you are a calf. The evidence of its benefits is overstated, and the evidence of its harm to human populations is increasing.

The white mustached celebrities paid by the Dairy Council promote the wonders of milk in their “Got Milk” ads. Scientists are increasingly asking, “Got Proof?” Our government still hasn’t caught on, in part because of the huge dairy lobby driving nutrition guidelines. When I once lamented to Senator Harkin that all we wanted to do was to make science into policy, he cocked his head and with a wry smile and said, “that would make too much sense.”

And the media is also influenced heavily by advertising dollars. Once, when I was on Martha Stewart’s television show, the dairy lobby sponsored the episode, and her trainer was forced to mouth the talking points of the Dairy Council touting milk as a fabulous sports drink. Studies may show some benefit, but studies funded by the food industry show positive benefits eight times more than independently funded studies.

In a new editorial by two of the nation’s leading nutrition scientists from Harvard, Dr. David Ludwig and Dr. Walter Willett, in JAMA Pediatrics, our old assumptions about milk are being called into question. Perhaps it doesn’t help you grow strong bones, and it may increase the risk of cancer and promote weight gain.

It is bad enough that the dairy industry recently petitioned the FDA to sneak artificial sweeteners into chocolate milk. They want their “shake and eat it, too” by pushing milkshake-like flavored milk drinks into schools as a “healthier” option, even though they have 30 grams of sugar per cup. By cutting the sugar and adding artificial sweeteners to low fat or non-fat milk drinks, the idea is that they would be healthier. Except for the fact that recent studies have found that one diet drink a week increases your risk of type 2 diabetes by 33 percent and a large diet drink increases the risk by 66 percent.

What about low fat milk or non-fat milk? These are the healthier options, right? Wrong.

Ludwig and Willett note that there is scant evidence that fat makes you fat, despite this commonly held mistaken belief. Reducing fat in milk reduces its ability to satisfy the appetite (which fat does) and can promote overeating and hunger. Often, the fat in the diet is replaced with sugar and refined carbohydrates, which clearly has been shown to promote obesity and type 2 diabetes.

Studies show that reducing fat in the diet, which parallels an increase in starch and refined carbohydrates in the diet, not only increases hunger but also may actually slow metabolism. In one study, Dr. Ludwig found that those who ate a low fat, higher glycemic diet burned 300 calories less a day that those who ate an identical calorie diet that was higher in fat and lower in glycemic load. For those who ate the higher fat, lower glycemic diet, that’s like exercising an extra hour a day without doing anything!

More concerning still is that, in studies of kids and adults, those who consumed low fat milk products gained more weight than those who ate the full fat whole milk products. They seemed to increase their overall intake of food because it just wasn’t as satisfying as the real thing. In fact, those who drank the most milk overall gained the most weight. It makes logical sense. Milk is designed to quickly turn a little calf into a big cow and contains over sixty different hormones, most designed to boost growth.

But shouldn’t we stick to low fat milk to reduce our intake of saturated fat? The fact is that, while your LDL or bad cholesterol goes down by reducing saturated fat in the diet, the protective cholesterol, HDL, actually goes up by eating saturated fat improving the ratio of total to HDL cholesterol, which is the most important marker of your risk of heart disease. Switching out saturated fat for carbohydrates actually increased the risk of heart attack in a 12-year study of 53,544 adults. In fact, the whole story of the evil of saturated fats is in great debate. The evidence for linkage to heart disease turns out to be pretty weak indeed.

If you ate only whole foods, fruits, vegetables, beans, nuts, seeds, and whole grains (not whole grain flour), you might be better off overall (although a recent scientific review of saturated fat dismissed the very notion that is it bad for you). But sadly, that is not what most Americans do when they switch to low fat.

The sad thing is that many schools and “healthy” beverage guidelines encourage the idea that flavored milk is better than soda and that getting kids to drink more milk by any means is a good idea. This is dangerously misguided.

There are 27 grams of sugar in 8 ounces of Coca Cola and a whopping 30 grams of sugar in 8 ounces of Nestlé Chocolate Milk. Sugar is sugar and drives obesity and diabetes. It is not a good way to get kids to drink milk.

But that begs the bigger question. Do kids need milk? Is milk necessary for healthy bones and preventing osteoporosis? The data are clear, but our government polices don’t reflect the science.

Dairy and milk products do not promote healthy bones. In a large meta-analysis, milk did not reduce risk of fractures. Other studies have shown it can increase fracture rates. And the countries with the lowest milk consumption have the lowest risk of osteoporosis and fractures. Calcium is not all it’s cracked up to be. Studies show that higher calcium intakes are actually associated with higher risk of fracture.

Milk may not grow strong bones, but it does seem to grow cancer cells. Milk increases the hormone called IGF-1 or insulin-like growth factor, one that is like Miracle-Gro for cancer cells. Dairy products have been linked to prostate cancer. And cows are milked while pregnant (yes, even organic cows), filling milk with loads of reproductive and potentially cancer-causing hormones.

There are other problems with milk, too. It increases the risk of type 1 diabetes. Dairy is a well-known cause of acne. And of course, dairy causes millions around the world (75 percent of the population) to suffer digestive distress because of lactose intolerance. It causes intestinal bleeding in 40 percent of infants leading to iron deficiency. Allergy, asthma, and eczema all may be triggered by dairy consumption.

The US Department of Agriculture’s new My Plate initiative recommends three cups a day of milk for everyone! If you are two to nine years old, you get away with only two to two and a half cups. And the “key consumer message” is to switch to 1% or non-fat versions.

There is absolutely no biological requirement for milk, and the evidence for low fat milk is lacking, along with the bone benefits. The dairy lobby has its tentacles deep in the US Department of Agriculture. One scientist friend who advises the government on food policy confided to me that when he protested that there was no evidence for the government’s recommendations that we all drink three glasses of milk a day and that, in fact, it may be harmful, he was patronized with a “yes, we know, but the dairy lobby makes it difficult to make science into policy.”

Let’s just forget the science and spend taxpayer’s dollars to promote foods that we know are harmful, because money runs politics. To heck with the health of our citizens.

Bottom line: Milk is not nature’s perfect food unless you are a calf and should not be consumed in large quantities by most people, because it can promote weight gain, cancer, and even cause osteoporosis. Write to your congressmen to encourage them to support changes to our food and farm bill policies that shape our nutritional guidelines and make them evidence based. The answer to the question, “Got Proof?” Heck no!

Now I’d like to hear from you…

Do you think we need to drink milk to be healthy?

Do you agree that getting kids to drink more milk is a good idea?

Have you recently cut dairy from your diet, and if so, do you feel better?

What are some good dairy alternatives that you’ve discovered?

 

Originally published on my website, DrHyman.com

How Diet Soda Makes You Fat – and Other Food and Diet Industry Secrets (Part 1)

Project 50 #43 Refreshing

How do you lose weight? Substitute diet drinks for sugary drinks. Eat low fat foods. Just eat less of the bad foods – it’s all about the calories. We are told, “Just have more willpower”. These ideas are false.

They are food and diet industry propaganda that make and keep us fat and sick. Lies by the food industry combined with bad government policy based on food industry lobbying are the major cause of our obesity and diabetes epidemic.

Now over 35 percent of Americans are obese, and almost 70 percent are overweight. This is not an accident but the result of careful marketing and money in politics.

We are told it is all about making better choices. If we all took more personal responsibility we could stop this obesity and diabetes epidemic. We have been told there are no good or bad foods, that the key to weight loss is moderation.

And, of course, if we all just exercised more all of us would lose weight. These ideas hold us hostage.

WHAT THE FOOD AND DIET INDUSTRY DOESN’T WANT YOU TO KNOW

Diet Soda and Diet Drinks Make You Fat and Cause Type 2 Diabetes

Diet soda makes people fat? Really? How does that happen?

If losing weight were all about the calories, then consuming diet drinks would seem like a good idea. That’s certainly what Coca-Cola wants us to believe in their new ad highlighting their efforts to fight obesity. They proudly promote the fact that they have 180 low or no calorie drinks and that they cut sugared drinks in schools by 90 percent.

Is that a good thing? In fact, it may be worse than having us all drink regular Coke (and the other food giants making diet drinks also push the same propaganda).

A new 14-year study of 66,118 women (supported by many other previous studies) found that the opposite seems to be true. Diet drinks may be worse than sugar-sweetened drinks, which are worse than fruit juices (but only fresh-squeezed fruit juices).

The study published in the American Journal of Clinical Nutrition discovered some frightening facts that should make us all swear off diet drinks and products.

  1. Diet sodas raised the risk of diabetes more than sugar-sweetened sodas!
  2. Women who drank one 12-ounce diet soda had a 33 percent increased risk of type 2 diabetes and women who drank one 20-ounce soda had a 66 percent increased risk.
  3. Women who drank diet sodas drank twice as much as those who drank sugar- sweetened sodas because artificial sweeteners are more addictive and are hundreds to thousands of times sweeter than regular sugar.
  4. The average diet soda drinker consumes 3 diet drinks a day.

You might say that people who are overweight and just about to get diabetes drink more diet soda, but they scientifically controlled for body weight. And they found the artificial sweeteners increased diabetes independent of body weight!

This and other research shows how diet sodas make people fat and sick. And that diet drinks may be even worse than regular sugar sweetened sodas!!

How does that happen?

  • Artificial sweeteners are hundreds to thousands of times sweeter than regular sugar activating our genetically programmed preference for sweet taste more than any other substance.
  • They trick your metabolism into thinking sugar is on its way. This causes your body to pump out insulin, the fat storage hormone, which lays down more belly fat.
  • It also confuses and slows your metabolism down, so you burn less calories every day.
  • It makes you hungrier and crave even more sugar and starchy carbs like bread and pasta.
  • In animal studies, the rats that consumed artificial sweeteners ate more, their metabolism slowed, and they put on 14 percent more body fat in just two weeks – EVEN eating less calories.
  • In population studies there was a 200 percent increased risk of obesity in diet soda drinkers.

I love Taylor Swift, I met her last summer. She is a wonderful person with great integrity. I don’t think she knows about this research and I hope someone shares it with her so she can save millions of children and fans from drinking Diet Coke because she endorses it.

Bottom line: There is no free ride. Diet drinks are not good substitutes for sugar-sweetened drinks. They increase cravings, weight gain, and type 2 diabetes. And they are addictive.

Eating Fat Does Not Make You Fat

The diet and food industry has brainwashed us to eat fat-free foods, which seems like common sense. Eating fats makes you fat. Right? But the science tells us otherwise, not ALL calories are created equal. And even though fat has more calories per gram (9 calories versus 4 calories or carbs and protein), eating fat can help you lose weight.

This low-fat idea was based on bad science. Our government told us in the 1970’s to go on a low-fat diet and to eat 8-11 servings of rice, bread, and pasta a day.  And unfortunately we listened. This was the beginning of our obesity and diabetes epidemic. The food industry happily created a flood of fat-free foods.

But the science has proven that eating fat doesn’t make you fat – SUGAR does. And it is sugar NOT fat that raises your cholesterol despite what people and most doctors still believe.

A 20-ounce soda is fat-free but that doesn’t make it a health food. If cookies were fat-free, then you can eat the whole bag, right?

But the fat is replaced with flour and sugar, and the result we now have is one in two adults with diabesity – that’s pre-diabetes or type 2 diabetes, and almost one in four teenagers with pre-diabetes or type 2 diabetes.

We did a 10-day sugar-free detox with our online community and 600 people lost more than 4,000 pounds in 10 days!!

So why does eating fat free make you fat and diabetic?

In a recent Harvard study, Dr. David Ludwig found that in two groups eating EXACTLY the same calories, the group that had the low-fat diet (which means higher in sugars and starches) burned 300 calories LESS per day. Their metabolism was slower than the group eating the higher fat and higher protein diet.

If you ate the higher fat, higher protein diet (of exactly the same calories) it is the equivalent of running for ONE hour a day. In other words, if you just swap out sugars and starches for good quality fats and protein it will be like you added an hour of free exercise a day to your life without any change in calorie intake!

Bottom Line: The key point here is that all calories are NOT the same. Swap out sugar and starch for good fats such as nuts, avocados, olive oil, and grass-fed animal products or wild fish. Be a “qualitarian”. Focus on quality, on real food and the rest takes care of itself.

Stay tuned for Part 2 of this article next week!

Originally published on Dr. Hyman’s website.

Photo credit: Flickr

Coke’s Sticky Situation Is a Warning Not To Market Sustainability You Don’t Have

 On a wall in Honest Tea’s office is a Chinese proverb that cautions Those who say it cannot be done should not interrupt the people doing it. It’s a prescient warning given the story I’m about to tell, but the lesson I want to highlight is that when you invest in sustainability as an image rather than a mission, you’re going to be disappointed.

Honest Tea was created 12 years ago as refreshing, non-sugary alternative to soda and syrupy fruit juices and teas. The teas are all certified USDA organic, eight varieties are fair trade certified and the bottles are made from fully recyclable plastic. In 2008, Coca-Cola’s Venturing and Emergy Brands group bought a minority stake, for $43 million, in the company.  Coke’s purchase was influenced by consumer demand for healthier drinks.  The trouble started several months later when Coke noticed that the Honest Kids’ products prominently stated “no high-fructose corn syrup.”

Coke felt this reflected negatively on the majority of its products, which contained ample corn syrup, and pressured Honest Tea to change or remove the phrase. But Honest Tea co-founder Seth Goldman felt that the lack of corn syrup, as well as the tea’s organic ingredients, was central to the product.Coke’s suggestions (Honest Tea retains ultimate control over its products) went against the tea maker’s principle to provide consumers with products that are not highly processed.  The linguistic debate continues today (you can read more here).

 

Coke, and others like Unilver, Clorox and Danone, has acquired or bought shares in smaller sustainability brands as an entry point into the sustainable market segment. From an initital marketing perspective it makes sense. But that’s the problem. Sustainability is not marketing. And while you can market sustainability, you can’t fake sustainability that you don’t really believe in or stand for. 

Coke hung a metaphorical banner proclaiming its social responsibility in front of a belching factory.  But as soon as the clouds parted and the leeching factory loomed up behind, Coke’s values and priorities were revealed, and they didn’t have much to do with honest-tea.

 

 

Don’t Believe The “Diet” Hype!

 This post was originally posted on Vitality Health Hub.

Following on from my last post about sugar and how addictive it is, I wanted to discuss one of the common substitutes that people use for sugar that I also recommend you eliminate from your diet immediately:

Artificial sweeteners!

Artificial sweeteners have been known to cause many brain defects, killing a large percentage of the users brain cells.

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A few of the many chronic illnesses that have been shown to be contributed to by long-term exposure to excitatory amino acid damage include:

  • Multiple sclerosis (MS)
  • ALS
  • Memory loss
  • Hormonal problems
  • Hearing loss
  • Epilepsy
  • Alzheimer’s disease
  • Parkinson’s disease
  • Hypoglycemia
  • AIDS
  • Dementia
  • Brain lesions
  • Neuroendocrine disorders.

However, what is actually more shocking to most people is that artificial sweeteners are proven to actually make you fatter, and lose less weight than if you were to eat sugar!

Scientists at Purdue University in West Lafayette, Indiana decided to do a study on rats and fed one group of the rats yoghurt with artificial sweetener, and one group yoghurt with sugar, and throughout the course of the study the group of rats who were fed the diet including the artificial sweetener actually gained more weight than the other group.

This is a very striking study because people typically use artificial sweeteners when they are trying to lose weight, and not necesarily for the health benefits. That is why you will find artificial sweeteners in Splenda, NutraSweet, Sweet ‘n’ Low, and Candarel just to name a few. Also, if you see any food that is labelled "sugar-free" or "low in sugar" then it is highly likely that it includes one of the main ingredients of most artificial sweeteners – aspartame or saccharin are your main two culprits here.

As a side note, aspartame was actually created accidentally by two scientists developing a rat poison!

So every time you reach for your "Diet" Cola, or your "low-fat" meals hoping that you are doing your waist-line a favour, think again. The proof is there that it will not make you less fat, but more.

However, I am not at all advocating that you eat a diet that includes sugar as we know how addictive and stressful this is to our bodies.

As a culture it is important that we move away from the instant gratification of a "sugar-fix" or "indulging our sweet tooth." Many of my clients find that after following the therapeutic protocols that I recommend, that their sweet cravings severely diminish or disappear completely.

Even if your cravings do not go altogether there are plenty of natural sources of sugar – fruits, vegetables, natural raw honey, and Stevia is a natural sweetener.

Remember to make better choices, and your body and mind will thank you for it.

Why I’m Against Coke

"The road to excess leads to the palace of wisdom; for we never know what is enough until we know what is more than enough."  –William Blake

After having been flown to NYC to teach Yoga + Chocolate at an international PR event, I attended the ensuing party on the top floor of a skyscraper. It was ultra-glam and I was feeling pretty darned good about myself. Grabbing another fancy hors d’oueve that slid gallantly across my palette, and sipping on a fine cocktail, I found myself surrounded by very "fabulous" types.  I ended up spending the better part of the evening hob-nobbing with the following:
 
Rita, an architect from Spain who was quite conservative in her button down. Already a bit tipsy, Rita told me in broken English, "I had sex with my yoga teacher once. He has a grande dong so you tell me that you es professor de yoga and I see you with grande dong. No?"
 
"Oh how wonderful," I replied. What else was I supposed to say to her.
 
Then there was Johan, a marketing director from Norway in a navy blue sweater and white cackis.  He said to me in broken English, "Yes yoga, I try and I hate it. I don’t understand. Everyone say yoga this, yoga that. I say f-ck yoga," and he proceeded to laugh tapping me affectionately on the shoulder to laugh along with him.
 
"Ha, ha, ha," I sarcastically said under my breath.
 
And lastly, there was Martin, a big-time art dealer from Berlin who also spoke in broken English.
 
"So what kind of yoga you teach?" Martin inquired seeming to be genuinely interested.
 
"Well I pair yoga with everyday passions. To make the practice more accessible: yoga and chocolate. Yoga and Wine,"
 
Silence.
 
"You should try yoga and cocaine," Martin said straight-faced.
 
I feigned laughter.
 
But Martin wasn’t laughing.
 
"Cocaine, everyone say it’s bad, but I love it. Cocaine! Here’s to cocaine!" Martin screamed raising his champagne glass in the air.
 
And Martin clinked his champagne glass with Marta, Johan, and Rita as they all screamed in unison, "Cocaine!" 
 
"Cocaine!" another person screamed from the far corner of the room.
 
I was very naïve and did not realize until that moment that I was right in the heart of huge international coke party.  Being that I’m a relatively healthy yoga teacher, I wanted to get the heck out of there but my host insisted that I stay.
 
So I sipped on my martini and watched the slow disintegration of Johan, Rita, and Martin along with the other hundred or so folks at the party.
 
At 11pm, two hours after the party began, Johan’s nose was bleeding and his shirt was unbuttoned halfway, but he still insisted on speaking with me about yoga.  "Why everyone like so much? So boring yoga!"
  
Johan shoved his bag of coke in my hand saying, "Yoga this!"
 
I threw the bag of coke to the ground and headed toward the exit when Rita grabbed my hand and dragged me to the corner. She whispered in my ear, "You do me down dog dong baby; muy grande mi professor de yoga!"
 
Rita wreaked of garlic and cigarettes and I slithered out of her grip and toward the exit.  
 
I went to collect my things only to stumble upon Martin who had unrolled my yoga mat in the room where four hours earlier I’d taught a yoga class. Martin had invited people to snort lines of cocaine off of my yoga mat.
 
"Yoga and cocaine!" martin screamed. "This how you do it!"
 
"Cocaine!" everyone screamed. "Cocaine!"
 
*****
 
Riding the elevator down the 50 floors, I felt horribly depressed. I felt depressed because it’s a lonely action to break away.  I felt depressed because it seems harder and harder to fit in. I felt depressed because that was my favorite yoga mat I’d left behind. 
 
This isn’t a judgement about what those people were doing. God knows I like to party!  Maybe not cocaine but I like to have a good time. And I’ll spare you the "drugs are bad" message. This is more about decisions.
 
Most of us stumble upon everyday situations where we’re faced with a decision: to live it up and do something that’s less than healthy. Or to sacrifice certain pleasures for a smaller belly and a stronger heart.
 
More often than not these days, I’m living it up. I opt for the In n’ Out double double instead of the salad bar from Whole Foods. I opt for beers with my friends at Father’s Office instead of an evening jog. A few days ago when I realized I weighed as much as an NFL linebacker, I saw the scales tipping in more than ways than one.
 
To live a life of purpose and to attain any sense of direction, health, and well-being,  sometimes (just sometimes) we have to say NO.  No to the international coke party. No to the pair of shoes that will put you deeper in debt. No to the double-double with cheese.  Because YES will grip, tug, and bite demanding your attention. But to shake it loose yields something much greater than pleasure.
 
Freedom.    

To pre-order my book Yeah Dave’s Guide to Livin’ the Moment which comes our March 10, 2009, click here. If you pre-order, email me, let me know, and I’ll forward you a never-before-seen chapter I’ve written entitled “Redneck Aliens on Ritalin.”

Sign up for David Romanelli’s weekly newsletter, "The Schtick," by emailing him at yeahdave@yeahdaveyoga.com   

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