For most if not all of human history, people have recognized the importance of nutrition in healthy living. What we put into our bodies has a clear effect on how feel, how we look, and ultimately how healthy we are. However, while this has always been apparent, we face unique challenges today. We’ve developed and created so many different foods, drinks, supplements, etc. that in ways it’s more difficult than ever before to figure out what’s truly healthy.
Fortunately, along with a more complicated diet, the modern era has introduced social tools that help those spreading strong nutritional strategies and values to reach wider audiences. For this reason, even though nutrition has long been emphasized among the health-conscious, the 21st century has begun to feel like the most nutritionally focused era in history.
Some of this is because of the prevalence of independent nutrition blogs and fad diets across the Internet, some of which make it big for a short time. But for the most part, it’s due to the rise of professional health and nutrition coaches, which is something the Intent Blog covered a few years ago in the article The Coming of the Health Coach Revolution.
In this article I wanted to take a more in-depth look at what it means to be a professional health coach, and what a thorough nutritional education can allow such a person to accomplish. In doing some research, I came across the success story of Jil Larsen, a paralegal-turned-small business owner who opened the Magic Mix Juicery in New York City. Continue reading