By now you’ve probably heard about the controversial Coca-Cola ad that aired during the Super Bowl. The spot featured “America the Beautiful” sung in various languages and displayed images of various American families, including a gay couple (yes, that’s apparently still scandalous).
You’ve also probably seen the lists of tweets from people rebelling against it and threatening to boycott Coke products (Good luck with that – they are everywhere). The outrage over the commercial sparked the hashtag #SpeakAmerican. Are we really surprised? That sort of backlash is to be expected whenever a company or campaign tries to embrace the “otherness” that America was founded on.
What is inspiring though is the amount of people that have stood up in support of the ad, toasting it for it’s depiction of America’s core values of diversity and togetherness. One noble newswoman added her two cents that sum up the situation very nicely:
When controversies like these occur, one has to wonder if some of us received a different course on American history. Were some of us not told that America was a country founded by foreigners? The Puritans came from England to escape religious persecution and thus our forefathers created a Constitution that intended to give a religious safe haven and a fair chance to anyone that came to America’s shores. That’s not to say that America has been perfect at embracing diversity. In fact we’ve been far from it – you only have to look at the Civil Rights Movement or the current fight for marriage equality to see that. But does the sound of America the Beautiful being sung in the languages of America’s people – all kinds of them – really still enrage us? Why does that feel so unnatural to some of us?
Tolerance will never develop overnight, and we may never see a day of universal acceptance of religion, race and sexual orientation. Yet we can ask to move forward. The advertising gurus at Coke seem to appreciate that, and so do people like this news anchor and all those that supported this ad.