The Anti-Abuse Ad Only Children Can See

Visual-ANAR-SOLO-NI„OS-693x1024Children are arguably the most vulnerable population in human society. They are entirely dependent upon caregivers who may or may not be happy, prepared, or willing to provide them with a stable and loving home. Child victims of abuse are often particularly powerless in their circumstances, as it can be difficult to circumvent authority figures in order to seek out real help. That’s why a Spanish organization, Aid to Children and Adolescents at Risk Foundation (or ANAR) has created a special anti-abuse advertisement that displays different messages to adults and children.

How, you might ask? It has to do with height and a kind of artifice similar to those hologram bookmarks we used to have as kids that showed different images depending on the angle from which you viewed it. From an average adult height, ANAR’s billboard reads, “Sometimes, child abuse is only visible to the child suffering it.” From 4’5” and lower, the ad displays the message, “If somebody hurts you, phone us and we’ll help you,” followed by the phone number. Here’s how it works:


This revolutionary ad may be the key to getting abused children the kind of help they need. It could also potentially sow distrust between parents and their children, and it could be co-opted by advertising agencies to transmit all kinds of messages to children without their caregivers knowing. For now, though, it’s an amazing step in the direction of child empowerment and safety, and we applaud ANAR’s work.

What do you think? What kinds of messages do think would be beneficial for children’s eyes alone?