Juice powerhouse Organic Avenue was founded by one. The wellness workshops at Whole Foods are led by them. New Yorkers attend their cooking classes and grocery shopping tours and buytheir cleanses and gluten-free granola.
In New York, suddenly, holistic health coaches are everywhere. And their unique approach to jump-starting the health of their clients—and the general population—is changing the ways people approach getting, and staying, healthy.
We interviewed numerous industry insiders, delving into the blossoming profession, the impact it’s having, and where it’s headed.
WHO THEY ARE
Health coaches are generally educated at theInstitute for Integrative Nutrition (IIN) in New York, which was founded 20 years ago by Joshua Rosenthal. Often, personal health issues and revelations draw them to IIN. They used to be sick, tired, and unhappy and want to help others kickstart their own transformations. And they’re not buying traditional approaches to nutrition.
“A lot of the masters and RD programs are a little outdated,” says Jen Morris, a coach and the co-founder of Urban Detox Club. “The traditional approaches that we’ve been using in our country are clearly not working. People continue to be sick. I wanted a program that looked at all components of a person’s life, that offered a more holistic approach.”
And that approach does not mean an education in raw, vegan orthodoxy. “There’s no one way of eating that works for everyone,” Rosenthal says, so IIN teaches more than 100 different dietary theories.
“One speaker would say you have to eat lard and meat, then the next would say to eat all plant-based, raw foods. And each of them proved their point,” says Jennifer Kass, a successful coach.
WHAT DO HEALTH COACHES DO?
Read the rest at Well and Good NYC.