Intentional Products – intentional water, Intentional Chocolate, intentional foods have gone mainstream declared Time Magazine in their recent article Mind over Chocolate -
http://www.time.com/time/magazine/article/0,9171,1887858,00.html
…”Move over, organic, fair trade and free range – the latest in enlightened edibles is here: food “embedded” with positive intentions…”
Great news for the consumer! Intentional products in the marketplace herald a new way to interact with food and ultimately with each other. But is that all there is to the concept of intentional products – simply to create a new category of product or “enlightened edibles”? The answer is to be found near the end of the Time article when a Tibetan monk is quoted as saying that once the profit motive comes into play …“it’s difficult to keep things pure”.
“Keeping it pure” goes to the very soul of the Intentional product movement. We know our thoughts matter and that they have significant impact on ourselves and the people around us. We admire those whose intentions are “pure” and benefit others in positive ways. Time sites recent science findings that show “… humans can alter the physical world with their minds…” That means we can co-create the world we live in. So let’s be aware – starting with the foods we eat. We can rethink how to be on this planet – how to stay “pure” in our intentions toward each other. We have all personally experienced this from the care in our Mother’s chicken soup, or special baked item or eating those fruits and vegetables grown and sold with love.
The intention embedded by long-term meditators into Intentional Chocolate is: Whoever consumes this chocolate will manifest optimal health and functioning at physical, emotional and mental levels, and in particular will enjoy an increased sense of energy, vigor and well-being for the benefit of humankind. Personal gain – to help us help others. At Intentional Chocolate we carry this out in other ways as well. We are committed to donating at least 50% of corporate profits to support intentional causes worldwide. In 2008 we donated 100% of our profits to intentional causes such as the Deer Park Buddhist Center and other world wisdom traditions as we believe that mind and spirit together make for a better world.
So for Intentional Chocolate that’s what the new category of intentional products represents, a shift in our awareness, that our thoughts matter and we hold your best health and vigor in our heart and our product.
And, oh, by the way, it is fabulous chocolate and if you try it and don’t think so, let me know.
Comments are closed.