The Dow may be down, the election depressing and yes pretty much everyone, not just Americans, is feeling kind of angry. But as more of us start searching for security, stability and savings there may actually be an upside to all this anger. As behaviors start to adapt during these tough times, here are eight trends we predict that may help change the way you see things:
1. Club Benefits: Now that there is no more cash for personal trainers or fancy corporate gyms in which to hang out, membership enrollments at neighborhood fitness clubs will likely change. Sure, there may be longer line-ups at the treadmill, but with that comes a fresh new set of people with whom you can connect. If you’re in the market to meet someone new here’s a hint: Most weight rooms are heavily concentrated with men while women tend to flock to group classes like pilates, and now is a good time to try something new.
2. The Return of the Happy Meal: Organic eating had a great run but now even the enviro-conscious will be forced to swap out costly farm-fresh fare for budget comfort foods. And now that McDonald’s and other fast foods chains are offering special promotions such as the $1 menu, millions are quickly going back to the fast-food value meal. In fact, amid the Wall Street carnage, McDonald’s most recent monthly sales jumped 8 percent, and its stock has held up better than average. We don’t know about you folks but we’re loving the fact that McD’s is no longer reserved for hangovers and happy meals. And with their development of designer coffee stations, maybe its time to give them another break.
3. From Stadiums to Sport Bars: Wonder where fans will go when when they are forced to give up their front row seats? Most will be trading in their season ticket for a flat screen at the local pub nearest you. Who needs a night on the town with $14 dollar cocktails when you can have cheep beer, free entertainment and screaming strangers around you?
4. Just for Lunch Dates: People may be pinched personally, but thanks to corporate overspending, organizations are slashing budgets too. And as many say so long to their expense accounts, restaurants are being forced to cut midday dining prices in order to survive. Those who consider dinner and drinks too much of a commitment will be taking advantage of power lunch savings. They’re quick, more affordable and you’ll already be dressed for the occassion.
5. At Home Entertaining: Calling it cocooning or nesting, whatever term you choose, it’s a reality that people prefer to stay in where it’s cozy, warm and comforting, especially on cold and miserable weekend nights. Rather than throwing lavish parties or testing out the trendiest new restaurant in towns, we will see more individuals cooking and entertaining at home. Unlike rowdy bars which tend to be overcrowded and impersonal, dinner parties provide a much more relaxed social atmosphere, which is ideal for meeting and getting to know new friends.
6. Staycations: Instead of booking far away trips more people will be spending their vacations exploring, relaxing or learning in their home city, saving thousands of dollars on pricey airline tickets and hotels. There have to be popular things to do in your own city that you haven’t done yet. Sightsee as if you were a tourist, check into a local spa for some R&R, bootcamp yourself into shape at your local gym or sign up for a week long learning intensive.
7. Clearing Clutter: Old style hawking will make a come back as people start pawning merchandise to make a buck. If you are strapped for cash now is the time to get rid of that wedding ring or silver studded cuff links your ex-in laws gave you. You can do so easily online, just check out MyGoldParty.com or BrokenEngagement.com. A variety of sites also let you sell your wedding dress, so be sure to check out SellYourWeddingDress.com and SellMyWeddingDress.com.
8. Recession-Sex: These days pleasure seekers will continue to do what feels good and costs less to make themselves feel better. And there’s nothing cheaper or more satisfying than the good old orgasm. The advantages of pleasuring yourself or someone else? It reduces stress, gets your blood flowing and will certainly take your mind off of the economy. How’s that for a smart investment?
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