There’s a new girl power anthem, and Beyonce isn’t singing it – it’s your daughter. They are telling you they are tired of being cast as “Princess Maids.” They like colors that aren’t pink or purple. They are telling you they are tired of being typecast by the toys that are marketed to them, and it is time for you to listen.
The commercial is for GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. GoldieBlox was founded by Stanford engineer Debbie Sterling who saw a need for girls to have creative toy options outside “the pink aisle” of the toy store. GoldieBlox is a combined book series and construction set starring Goldie – the girl inventor. The idea is to show girls that they aren’t limited to playing house or Disney Princess – they have just as much ability and opportunity to build things and invent like toys geared mainly for boys encourage. When you consider that less than 3 out of 10 graduating science majors are girls or that only 1 in 10 engineers are females – it’s time to start looking at the messages we are sending our daughters, sisters, nieces and friends about what they can achieve in math and science.
The video recruited Brett Doar, who created the epic Rube Goldberg machine for an OKGO music video. Together with three young actresses they recreated a Rube Goldberg using various girly toys and household implements to show just how awesome it is for girls to stop trying on dresses and start using their hands.
Take a look, and please send it along to any possible future inventor who could use some empowerment.