Want to Change the World? Read This First

I’ve read a string of great books lately, parts of which occasionally flash into my consciousness, but none has made the same impression as Leaving Microsoft to Change the World.  It’s the self-told story of John Wood’s departure from Microsoft to create libraries at first, then classrooms, then schools and finally scholarships in Southeast Asia and parts of Africa through his nonprofit Room to Read. And it’s wonderful–for Wood’s relatable candidness and self-awareness, applied business and fundraising lessons and convincing argument that it doesn’t take much money to alter the trajectory of an individual’s life.

Reading Leaving Microsoft to Change the World changed the way I give. I now look for more direct impact opportunities and organizations that facilitate them.  I’m more optimistic about the real possibility for change in developing economies. I’m more focused on causes, campaigns and donations that make a damn of difference. Less hoopla, more impact.

Unlike Three Cups of Tea, which split its focus between Greg Mortenson’s work to bring education and opportunity to backwater areas in Pakistan and Afghanistan and the region’s geopolitical history, Wood’s book is a terrific guide to launching an enterprise. He applies lessons learned from business school and Microsoft to Room to Read, a nonprofit organization, “I knew from day one that I had to be a salesperson as focused on cash inflow as I was on program delivery. It was logical that [understanding the importance of capital] would help me in my business career…but this focus was an even bigger competitive advantage in the charity world.”

 

I’ve applied many of the tactics and ideas that Wood uses–from using every email to communicate impact to research objectives to negotiating and fundraising strategies–to my own life and work in the past two weeks. Wood’s story is not glamorous (he talks about the tradeoffs between work and relationships and hesitantly accepts that he will be a renter–not a homeowner–for a long time to come), which makes it all the more useful and inspiring.

 

 

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About olivia

Olivia Kuhn-Lloyd believes in the reach of business to effect real social change. She works with companies who are forging a new paradigm of cause capitalism and writes about the power of consumer choice at Cause+Capitalism. She managed international trade advocacy with the U.S. Chamber of Commerce in Washington, D.C., working with both foreign ambassadors and national business owners to tell their stories. She left the Chamber to spend a year in the Marshall Islands as a volunteer teacher and journalist. When she returned to the States, she worked with nonprofits and grantmakers in Los Angeles on program development, capital campaigns and executive coaching. Olivia now works with businesses to integrate social cause at a fundamental level and build community around the product or service. She lives in Santa Monica, CA.

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8 Responses to Want to Change the World? Read This First

  1. krish July 16, 2010 at 4:14 am #

    Thanks for depicting the summary in such intutive way. The story of Jhon Wood is pretty encouraging. I must read the story in full now.

    By the way I would have love to know names of some of the organizations that facilitate direct impact opportunities as you have mentioned.

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  2. Mark Waugh August 5, 2010 at 1:08 am #

    A very rare person have such good thinking like John Wood have. Such people can really change the world. I will definitely reed out its entire life history.

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