One of my Facebook C Diet participants recently sent me information about BJ Fogg, a behavior professor at Stanford University. She told me that Dr. Fogg’s theories reminded her of the Facebook C Diet. So I took a look. She’s right!
What good is knowledge if we don’t apply it? The former president of Princeton University defined “education” as simply “the ability to meet life’s situations.” Since the only way we learn is by doing, we must put this knowledge into action in order to educate (or be educated).
Mr. Fogg runs a persuasive technology lab at Stanford. There he teaches — and discovers — how to change people’s attitudes but moreso, their behaviors, using computers and mobile phones.
According to Dr. Fogg (and I agree), there are three things that will change behavior, also known as a habit:
1) you can have what’s known as an epiphany (call it “a sudden revelation”)
2) you can change your context (bad association spoils useful habits)
3) you can take baby steps (also referred to as “the easiest”)
Losing weight is one of the hardest things for many people to do. Heck, some people can even quit smoking before they lose any weight! There are people who abstain from sex — but can’t lose weight. Motivation isn’t foreign to them, they can successfully make a change, yet they are unable to lose weight. How is this possible?
“Sir, I have bad news. You have lung cancer.” Assume you smoked and the doctor said this to you. What would you do? You’d probably be very upset, true, but there’s something else you’re likely to do… yes! Quit smoking! The doctor gave you some news that affects not only your life, but the lives of all of your loved ones. This is a pretty powerful — yet unfortunate — way to motivate you into taking action, right?
Or this one: “Honey, shut off the video game and go do your homework.” Good luck. Now try this: “Honey if you do your homework, you’ll learn how to create cool video games, just like the one you’re playing.” Blam!
See, the fact of the matter is, in order for you to change your behavior, or cease a bad habit, you need to be motivated. But clearly motivation alone isn’t enough. You also need to take action. Yes, but according to my “Easy as Pie… Oops” sign-up form the participants all filled out, many have taken action in the past; they’ve tried other diet programs. So just as in the above examples, there needs to be a third element…
In order for any behavior or habit to change, these three things must exist — at the same time: 1) motivation 2) action and 3) a trigger
Just as a gun is useless without a trigger, you cannot lose weight unless all of these elements exist — at the same time.
A trigger activates your motivation and causes you to take action. I’ll say it again: A trigger activates your motivation and causes you to take action.
What’s your weight loss trigger?
For more information on the Facebook C Diet, click here
To see remarkable “before and after” weight loss photos from Facebook C Diet participants, click here
To read heartfelt — most were handwritten — thank you notes from current and past Facebook C Diet participants, click here
To read another post by Stefan Pinto, click here