What’s Great about GOOD

By on September 19, 2008 in Causes

Is Starbucks becoming less latte and more…informative? While waiting for my afternoon jolt the other day I saw a pocket-sized guide to carbon emissions. It’s the GOOD Sheet, a weekly pamphlet that breaks down important issues to help make sense of the world around us.

GOOD Inc. is a multi-media company that promotes "doing well by doing good." GOOD Magazine (an aestheically slick, recylced and issue-informing bi-monthly) was the company’s trademark product, but today a revamped website, videos and events complete its arsenal of information and opportunity to participate.

What separates GOOD from other soap box companies is its followthrough on intent. Sign up for a year of GOOD Magazine and 100 percent of your subscription fee goes to your chosen nonprofit (mine is Kiva.org). Here’s the punchline. You pay whatever you want for the subscription.

"The whole thing is an experiment" says GOOD. Thank you, GOOD, for bringing me in as a subject. See you at Starbucks this afternoon.

 

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About olivia

Olivia Kuhn-Lloyd believes in the reach of business to effect real social change. She works with companies who are forging a new paradigm of cause capitalism and writes about the power of consumer choice at Cause+Capitalism. She managed international trade advocacy with the U.S. Chamber of Commerce in Washington, D.C., working with both foreign ambassadors and national business owners to tell their stories. She left the Chamber to spend a year in the Marshall Islands as a volunteer teacher and journalist. When she returned to the States, she worked with nonprofits and grantmakers in Los Angeles on program development, capital campaigns and executive coaching. Olivia now works with businesses to integrate social cause at a fundamental level and build community around the product or service. She lives in Santa Monica, CA.
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2 Responses to What’s Great about GOOD

  1. AndrewWarner September 22, 2008 at 1:59 pm #

    When I tell people that GOOD lets customers decide where their subscription fees are donated, they're surprisingly skeptical. Glad you're spreading the word.

  2. Dave September 22, 2008 at 5:39 pm #

    Wow, I had no idea about Good. Just subscribed via google reader for starters, and will sign up for the mag later. Great stuff.