Why ‘Good Enough’ Never Is

Last week’s post focused on impeccability as a possible key to integrity. Raising the question of impeccability coupled with having quoted a reader who found inspiration from Carlos Castaneda on the subject seemed to inspire many while riling the sensibilities of others.

Some took inspiration from the aspirational focus of living to a higher standard, while others trashed the idea as impossible (given the implied notion of impeccable as perfect). Fortunately, this turns out to be another one of those cases where "you’re both right." Kind of. 

Kind of like one of my favorite quotes from Mark: "All generalizations are false, including this one."

 

Indeed, perfection is unlikely to be achieved on this planet, and yet striving for impeccability just might be worth the effort. As Dylene wrote to me in an email following last week’s article:

Several things came up for me around this great blog, and will most likely continue to do so. Impeccability is a goal for me in my work and my life. While I can’t pretend I always attain it, the standard is a good one for me personally.



  • Commitment to deadlines: This has created a more healthy dynamic in my life–in working hard to under-promise and over deliver, I am conscious of the commitments I make nowadays–it wasn’t always true. It helps me keep my work impeccable.
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  • In the example in your blog of the appointment and searching for a reason to cancel: the times I have done this, it’s because I agreed to something that didn’t engage my passion. I’m a little more selective now about where I choose to spend my life, and that has increased the quality of my contribution to the places I do attend now. It makes it easier to be impeccable.

 

You can agree or disagree with Dylene and her approach. You can dismiss her approach to impeccability for any number of reasons. However, if you’re Dylene, you have made a choice (striving for impeccability) that has enriched your life, and, most likely, the lives of those with whom you interact.

If you keep playing with this for a bit, you may wind up at a collision point in your thinking: on the one hand, pursuing perfection can lead to perfection paralysis. If the goal is perfection, there will always be one more iteration, one more improvement, one more change that will help move things along. However, moving things along is motion, not perfection.

On the other hand, if you abandon the pursuit of perfection, you may then wind up settling for "good enough." What’s good enough? Is there a standard by which "good enough" could be determined? One person’s good enough could well be another person’s abject failure.

There is a classic story of Debbie Fields, founder of Mrs. Fields Cookies, who early on found herself on a visit to one of the first stores in her chain. Apparently, she was fond of saying something to the effect that you should set your standards so high that even your flaws are considered excellent.

On a surprise visit to the store in question, she came upon a long line of customers waiting for her freshly baked cookies. However, she also noticed the cookies that were coming out of the ovens were overcooked by her standards.

When she asked the manager to taste them before serving, he replied that they were "good enough." Legend has it that having more than a little pride in her products and her name, she replied "Good enough never is."

Debbie apparently took the whole batch and tossed them in the trash and told him to start over. She then went to each of the customers in line, explaining what she had done and why. She let them know that she wanted them to enjoy perfect cookies and offered them free product when it came back up.

Of course, Debbie Fields was acutely aware of the phenomenon, "you-never-get a-second-chance-to-make-a-first-impression" and just how competitive the industry already was. She did not want to risk her brand image with product she considered inferior.

And so "Good enough never is" became the watch word for Mrs. Fields Cookies. Eventually, this lead to a series of standards about cookies including how long they could sit on shelves before being declared "cookie orphans" and donated to local charities…

CONTINUE READING AT HUFFINGTON POST!  

Photo: CC Flickr//scubadive67

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About russell.bishop

A recognized expert in personal and organization transformation, Russell has coached thousands of individuals around the world, helping them discover more about who they truly are and how to create balance and success in their personal and professional lives.  He is the creator of Insight Seminars, one of the largest and most successful personal transformation programs in the world, with well over one million graduates in 34 countries. 

Russell is an internationally regarded speaker, educator, coach and consultant.  His corporate clients include Fortune 500 executives in aerospace, healthcare, pharmaceutical and biotechnology, information technology, telecommunications and oil and gas.  He has extensive international experience working in Europe, Asia, North and South America. 

Having started five different organizations in his career, Russell is well versed in the growth and expansion challenges faced by founding entrepreneurs and CEO’s.  Executives and senior teams frequently engage his services on issues of leadership, growth and work-life balance. 

Today, Russell is the the founder and President of Bishop & Bishop, a consulting and coaching company whose seminars, coaching, and consulting offer individuals and organizations a new approach to integrating personal and spiritual values into their personal and professional lives.  He is the author of numerous articles on the power of choice and awareness as well as his forthcoming book, Lessons in the Key of Life:  Questions for Those in Search of Answers. 

In addition to his consulting practice, he has lectured on productivity for the executive MBA programs at UCLA, University of Texas and Washington University in St. Louis. Russell previously served on the Board of Directors for the University of Santa Monica and was a charter member of the Advisory Board for the Points of Light Foundation.  

He received a Master's degree in Educational Psychology from the Davis Campus of the University of California and currently resides in Santa Barbara, California and Mauna Lani, Hawaii with his wife, Valerie.  Russell is an avid golfer and amateur chef.

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